胃肠病新药“天三奇”浓缩胶囊的广告文案,由一封“致顽固性肠炎、胃炎朋友的信”(下称“公开信”)和一篇题为《胃肠病为何久治不愈》的说明性文章(下称“说明书”)组成。引人注目的是:“公开信”借助我国古典文学中的元曲的艺术形式来传输该新药的有关信 A copy of the ad copy of a new capsule for the gastroenterology “TIAN SAN CHI” concentrated capsule consists of a letter titled “Letters to Friends of Intractable Enteritis and Gastritis” (“Open Letter”) and an article entitled “Why Gastrointestinal Diseases Prone to Treatment” Sexual Articles (“Instructions”). What attracts attention is that “Open Letter” transmits the relevant letter of the new drug by means of the art form of the “Yuan Qu” in Chinese classical literature