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市场营销是企业赖以生存的根本工作,在我国现行体制下,医药产品的营销又有其特殊性,把握其市场特征,运用科学的营销手段,方能叩开医药市场的大门。一、我国目前医药市场现状及特点我国现阶段医药市场已经打破了过去的药厂→医药站→医院、国营药店的传统计划经济模式,出现了巨大的变化,主要表现在:1.国内药厂(公司)和进口医药产品如雨后春笋,蓬勃发展,各种新产品不断
Marketing is the fundamental task that companies depend on to survive. Under the current system in our country, the marketing of pharmaceutical products has its own particularity, grasps its market characteristics, and uses scientific marketing methods to open the door to the pharmaceutical market. I. Current Status and Characteristics of China’s Pharmaceutical Market China’s current pharmaceutical market has broken the traditional planned economic model of pharmaceutical plants in the past, medical stations, hospitals, and state-operated pharmacies. There have been tremendous changes, mainly in: 1. Domestic pharmaceutical companies (Company) and imported pharmaceutical products are mushrooming, flourishing, and various new products are continuously