“ASICS”品牌《新动力》店面展示作品提供/广东黑马广告有限公司为了迅速唤醒市场,带给消费者直观的感受,在ASICS的品牌推广中,黑马采用了明星代言人策略。就是希望通过灵活运用代言人形象,使其贯穿在ASICS整合传播活动的始末,成为品牌的灵魂人物,从而发挥最大的价值,为品牌创 “ASICS” brand “new impetus” store display works / Guangdong dark horse Advertising Co., Ltd. In order to quickly wake up the market, giving consumers a visual experience, in the ASICS brand promotion, the dark horse uses a celebrity spokesman strategy. It is hoped that through the flexible use of the image of spokesmen, so that through the integration of communication activities in ASICS throughout, as the soul of the brand, so as to maximize the value of brand innovation