汽车商标的由来由１８８９年法国人潘哈德和莱瓦索尔用他们个人的姓第一个字母Ｐ·Ｌ组成，以区别于其他的汽车。现在汽车商标的功能已经从最初的区别作用上升到品牌识别和资产的高度。同时亦成为汽车市场品牌设计推广和大众关注的焦点。 汽车商标像其他商标一样，是利用图案和 The origin of the car’s trademark consists of the French Päijha and Le Vasol in 1889, which are distinguished by the first letter of their personal first name, P · L, from the others. Now the function of car trademark has risen from the original role of differentiation to the level of brand identity and assets. At the same time, it has also become the focus of brand design promotion and public attention in the automotive market. Like other trademarks, car marks are made using patterns and