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在当今白酒市场上,注重文化品牌营销已经成为各大酒业品牌的议程,但是基于各自品牌文化底蕴以及诉求方向、理念的不同,各有不同的演绎思路和脉搏。针对高炉家酒和口子酒的品牌营销,值得我们关注,高炉家酒侧重于祝福文化品牌诉求和传递,俨然一个幸福家文化的品牌理念;而口子酒则注重于信道文化的品牌打造,构建独特的“执信有恒,成功有道”的品牌营销理念。
In today’s liquor market, paying attention to cultural brand marketing has become the agenda of major wine brands, but based on the cultural heritage of their respective brands and the different directions and concepts of their appeals, they all have different deductive ideas and pulse. The brand marketing for blast furnace liquor and Kouzi wine deserves our attention. Blast furnace house wine focuses on blessing cultural brand appeal and delivery, just like the brand concept of a happy family culture; while Kouzi wine focuses on brand building of channel culture and builds uniqueness. The “Perseverance, persistence, successful ” brand marketing concept.