市场环境下行、经营成本的压力,迫使代理商寻找更低成本、更有效率的经营方式,并通过积极创新,改善经营模式,改善经营利润,主动挖掘市场新需求,实现良性增长。依靠轻资产的模式发展2013年深圳小家电代理企业A公司遭遇了自公司创立以来最艰难的一年,首次出现重大亏损。其原因,一是其主渠道之一的沃尔玛调整与供应商合作模式,每个品牌只选一个供应商,如果做沃尔玛,就必须要做全国,该公司在沃尔玛中的三个小家电品牌都涉及此问题。沃尔玛在全国有 The downward pressure on the market environment and operating costs forced agents to look for lower-cost and more efficient management methods. Through active innovation, improvement of business models, improvement of operating profit, and active excavation of new market demands, the Agency achieved positive growth. Rely on asset-light development in 2013 A small appliance company in Shenzhen suffered a company from its inception the most difficult year, the first significant loss. The reason is that one of its main channels Wal-Mart to adjust the mode of cooperation with suppliers, each brand only choose a supplier, if Wal-Mart, we must do the country, the company in Wal-Mart’s three small appliances brand This issue is involved. Wal-Mart has in the country