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面对不断变化的时代文化和消费人群,品牌所有者需要做些什么?通常它们有两个选择:要么随着时间推移,改变品牌以适应文化的改变;要么保持现有品牌不变,启用新品牌与文化改变保持一致。有人说,中国的营销史就是人群特质变迁史,当你刚摸透“80后”的消费习惯时,新的消费主流“90后”又隆重登场了。在美国的服装行业,当身穿李维斯的那些曾经叛逆的年轻人大腹便便的逐渐老去时,年轻人市场成了迪赛的天下。虽然李
What do brand owners need to do to cope with the changing culture of the times and the consumer base? Usually they have two options: either change the brand over time to adapt to cultural change or keep the existing brand intact and enable new Brand and cultural change to be consistent. Some people say that the history of marketing in China is a history of changes in the characteristics of the population. When you just understand the spending habits of “80s”, the new consumption mainstream “90s” is grandly launched again. In the US apparel industry, when the rebellious youth wearing Levi’s grow old and grow up, the youth market has become DiSai world. Although Lee