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美住连锁超级商场是广东省东芜市糖烟酒公司于1990年底创办的。目前已发展连锁店26间,员工 404人,营业面积 6200平方米,经营国内外名优产品3000多种,1994年销售总额9422万元,税利567万元。 一、实施“八个统一”,发挥连锁经营优势 美佳连锁超级商场根据正规连锁要求,借鉴国内外连锁商业的成功经验,结合当地具体实况,经营管理主要是实行“八个统一”。(1)统一商号。各连锁店统一使用美佳商号,标牌都是东芜市糖烟酒公司美佳超级商场。(2)统一装修格式。门面的招
Meishao Chain Supermarket was founded in late 1990 by Dongqian City, Guangdong Province. At present, 26 chain stores have been established with 404 employees and a business area of 6,200 square meters. The company operates more than 3,000 kinds of domestic and foreign famous products. In 1994, the total sales amounted to 94.42 million yuan and the tax profit was 5.67 million yuan. I. Implementing “eight unifications” and giving play to the advantages of chain operations According to the formal chain requirements, Meijia Supermarket Mall draws on the successful experiences of domestic and foreign chain businesses and combines local specific conditions to implement “eight unifications”. (1) Unified trade name. All chain stores use Meijia Trading Company in a unified manner, and the signs are Meijia Supermarket, a sugar and tobacco company in Dongyi City. (2) The uniform decoration format. Facade trick