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硬权力和软权力各自都有自己的话语形式和话语内容。软权力话语根植于历史与现实,是一个庞杂的话语体系,且有着一个复杂的文化结构的支撑。软权力话语不仅表现为理论叙事话语,也表现为日常生活叙事话语。以自由主义为价值导向的软权力话语是西方社会文化长期发展的产物。自由主义话语的文化社会起源为软权力话语的文化提供了坚实的基础。一种价值话语要想成为一种文化软实力必须要广泛地传播,一方面是理论专业层面的价值话语在学术教育体系的传播,西方社会在这一方面占据了学术、教育平台的制高点,具有优势地位的话语权。另一方面是大众化话语方式的传播,世界性的大众文化和流行文化中弥漫着美国价值文化的元素,这一元素为美国文化软实力奠定了基础,也为文化软权力的提升和巩固提供了理论依据。
Both hard and soft power have their own discourse and discourse. Soft power discourse rooted in history and reality, is a complex system of discourse, and has a complex cultural structure of support. Soft power discourse is not only manifested as theoretical narrative discourse, but also as narrative discourse in daily life. The soft power discourse guided by liberalism is the product of the long-term development of western social culture. The cultural and social origins of liberal discourse provide a solid foundation for the culture of soft power discourse. In order to become a cultural soft power, a kind of value discourse must be widely disseminated. On the one hand, it is the spread of the discourse of value at the theoretical professional level in the academic education system. In this respect, Western society occupies the commanding height of academic and educational platforms and has The dominant position of the right to speak. On the other hand, the dissemination of the popular discourse style, the popularization of the American culture of value in the popular mass culture and pop culture in the world have laid the foundation for the cultural soft power of the United States and provided the promotion and consolidation of cultural soft power Theoretical basis.