“意大利制造”“法国制造”的品牌在消费者心中代表了高端领带产品,加之当地品牌商的成熟运作,使其产品的竞争力更胜一筹。这是针对一个细分领域的思考,通过研究全球领带的消费现状、主要供应国贸易情况,对比分析中国、意大利和法国的领带产业差距及其成因,结合中国目前的政策导向和产业发展阶段,对中国领带产业的发展方向提出一些建议。 “Made in Italy ” “Made in France ” brand in the minds of consumers on behalf of the high-end tie products, coupled with the mature operation of local brands to make their products more competitive edge. This is a reflection of a subdivision area. By studying the current consumption situation of the global tie and the trade situation of the major suppliers, a comparative analysis of the gap between the tie industries in China, Italy and France and their causes, in combination with the current policy orientation and industrial development stage in China, Put forward some suggestions on the development direction of China’s tie industry.