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随着经济形势的发展变化,以商标品牌为核心整合各种经济要素、推进自主创新、提高核心竞争力,成为世界经济长远发展新的增长动力,也成为政府、社会、企业的共识。商标和品牌是一对天然不可分割的概念,商标是品牌的法律内涵,品牌是商标的外在表现形式和价值延伸。品牌建设离不开以政府为依托的商标管理,工商总局作为商标注册管理的职能部门,在促进品牌经济
With the development and changes of the economic situation, it has become the consensus of the government, society and enterprises to integrate all kinds of economic factors at the core of the trademark brand, promote independent innovation and improve core competitiveness, and become a new growth engine for long-term development of the world economy. Trademarks and brands are a pair of natural inseparable concepts. Trademarks are the legal content of the brand. Brand is the external manifestation and extension of the trademark. Brand building is inseparable from the government-based trademark management, SAIC as a trademark registration management functions in promoting the brand economy