人们每天都在对人和事物进行观察,但这并不意味着人们每天都在应用观察法对人和事物进行调查。观察法是市场调查的方法之一,是在无需与被调查对象沟通的条件下,通过对被调查对象的观察和记录,来收集资料的一种调查方法。科学的观察法应具备下列条件:这种观察是为某一特定的调查目标服务的;它要经过调查人员系统地计划;调查人员要对所观察的内容进行详细的记录;观察的结果应具有一定的有效性和可靠性。观察法在市场调查中的应用范围 People are observing people and things every day, but that doesn’t mean that people are using observation methods every day to investigate people and things. Observing method is one of the methods of market survey. It is a survey method to collect data by observing and recording the surveyed objects without communicating with the surveyed objects. The scientific observation method should meet the following conditions: this observation is to serve a specific survey target; it must be systematically planned by the investigators; the investigator must make a detailed record of what is observed; the observation result should have Certain effectiveness and reliability. The scope of application of observation methods in market research