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国网浙江绍兴供电公司通过推出“电工鲁师傅”特色服务,开展服务品牌人格化的探索和研究,进一步推动“国家电网”品牌在绍兴电力的落地深植,提升国网品牌名称的认知度、品牌价值的认可度和品牌形象的亲和度。在坚持国网公司统一品牌战略、统一品牌传播、统一品牌管理的基础上,国网浙江绍兴供电公司推出“电工鲁师傅”特色服务,开展服务品牌人格化的探索和研
State Grid Shaoxing, Zhejiang Power Supply Company through the introduction of “Electrical Master Lu ” special services to carry out service brand personality exploration and research to further promote the “national grid ” brand in Shaoxing power plant deep planting, enhance the national network brand name Awareness, Recognition of Brand Value and Affinity of Brand Image. On the basis of adhering to the unified brand strategy of the State Grid Corporation of China, unifying the brand communication and unifying the brand management, the State Grid Shaoxing Power Supply Company in China launched the “Electrician Master Lushi” service and carried out exploration and research on the personalized service brand