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入选理由在陈东升的带领下,泰康人寿成为寿险行业内业务增长最快的公司,连续三年年增长率超过 100％。 2002年,陈东升在业内首倡工薪白领人群的现代生活观、家庭价值观,提出寿险就是通过对未来风险的规避,帮助人们“实现健康、幸福、美满新生活”的崭新理念。以此理念为先导,泰康人寿在全国范围内推广以“爱家行动”为代表的家庭保障计划,将传统的1对1的营销模式变为一张保单保全家的对整个家庭的保障,该保障计划充分考虑到不同家庭的保障、教育、大病、理财、养老等需求。同时,四位一体的全新服务模式——“新生活广场”将门店、服务电话、网络服务、现场员工服务有机整合,实现现实与虚拟相结合互动式综合服务,在业内产生深远影响。
Selected reasons Under the leadership of Chen Dongsheng, Taikang Life Insurance Co., Ltd. has become the fastest growing company in the life insurance industry with an annual growth rate of over 100% for three consecutive years. In 2002, Chen Dongsheng advocated the concept of modern life and family values among the wage-earning white-collar workers in the industry and proposed that life insurance is a new concept that helps people to achieve “a healthy, happy and happy new life” through the avoidance of future risks. With this concept as the guide, Taikang Life Insurance in the nationwide promotion of “family action” as the representative of the family protection plan, the traditional 1 to 1 marketing model into a policy to protect the whole family to protect the family, the The protection plan takes full account of the needs of different families in respect of protection, education, serious illness, wealth management and pension. In the meantime, the new service mode of “Four in One”, “New Life Square”, integrates the stores, service calls, network services and on-site staff services to realize the combination of reality and virtualization, which has a profound impact in the industry.