本文着重分析了中小企业在文化建设方面的现状和存在的问题,指出了在建立和完善企业文化的过程中,应对企业文化建设的重要性、迫切性和各项生产经营活动的巨大促进作用等方面进行正确地理解和认识.并对企业文化建设的目标、内容、方法、步骤以及战略的制定和执行等的改进和完善提出建议。 This paper analyzes the current situation and existing problems of SMEs in the area of ​​cultural construction and points out the importance and urgency of dealing with the construction of enterprise culture in the process of establishing and perfecting the corporate culture and the tremendous promotion effect of various production and management activities To correctly understand and understand the aspects of corporate culture, and to make suggestions on the improvement, improvement and improvement of the goals, contents, methods and steps of corporate culture construction and the formulation and implementation of the strategy.