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在当前社会时代下,网络已经进入了我们的生活并且发挥着越来越重要的作用。而在当前的大学生人群中网络必不可少的生活方式,随着社交、休闲、娱乐、学习等各方面的应用,网络购物所占的地位也越来越重要,已经逐渐发展成为当代大学生的生活方式。而在当前市场上,网络购物并没有一个具有较强系统性与针对性的专门为大学生购物开设的平台。本文根据现状对淘礼包的概念及特点进行了了解,并对其前景进行了展望,同时在预测到未来的挑战的情况下提出了具体而具有针对性的建议。
In the current social era, the Internet has entered our life and played an increasingly important role. In the current college students network essential lifestyle, with the social, leisure, entertainment, learning and other aspects of the application, the status of online shopping is also more and more important, has gradually developed into a contemporary college student’s life the way. In the current market, online shopping does not have a strong systematic and targeted specifically for college students shopping platform. Based on the status quo, this article has made an understanding of the concept and characteristics of the Amoy package and has made a prospect of her prospects. At the same time, I put forward specific and pertinent suggestions in anticipation of future challenges.