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大约是在五年前的这个时候,我为北京大学陈刚教授创办的《广告研究》创刊号作序。作为中国第一份广告研究学术期刊的创办者,陈教授让我在这篇序言里
About five years ago, this time around, I wrote an order for the first issue of “Advertising Research” founded by Professor Chen Gang at Peking University. As the founder of China’s first academic journal on advertising research, Professor Chen asked me in this preface