1营销理念进入病案信息服务工作中的必然性1.1时代发展的需要在高度信息化的今天,计算机网络技术的发展成熟,使病案信息科室传统服务方式受到极大的冲击。传统的“坐、等、靠”的观念已不能适应现代人对病案信息科室的要求。一方面,数据交换和网络互联形成了资源共享,极大地扩 1 marketing concept into the medical information service inevitability 1.1 the need for the development of the era of highly informative today, the development of computer network technology matures, the medical records department of the traditional service has been a tremendous impact. The traditional concept of “sitting, waiting, leaning” can no longer meet the requirements of the modern people on the medical record information department. On the one hand, data exchange and network interconnection form a resource sharing, greatly expanded