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春节是每年的营销开局着力点,作为重庆地区权威媒体,如何在春节端口展示重庆文化,创意经营省级卫视品牌,要有自己的风格优势,展现重庆风格。农历鸡年春节临近,2017年《重庆市春节联欢晚会》正在紧锣密鼓的筹备中。重庆“春晚”经过多年来的培育,不仅是重庆卫视的年度重磅品牌节目,而且是重庆本土文化的一个重要名片。2017年,将是重庆卫视的变法元年,以“变”求生,以“变”求发展,全新的
Spring Festival is the focus of annual marketing efforts. As an authoritative media in Chongqing, how to display Chongqing culture in the Spring Festival port and creative operation of provincial-level satellite TV brands should have their own style advantages and show Chongqing style. Chinese New Year approaching the Lunar New Year, 2017 “Chongqing Spring Festival Gala” is intense preparation. Chongqing Spring Festival Evening After years of nurturing, Chongqing Satellite TV is not only an annual heavyweight brand program, but also an important business card in Chongqing’s local culture. In 2017, it will be the first year of reform of Chongqing Satellite TV, survive by “change ”, seek development by “change ” and brand new