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批评话语分析是通过分析语言的特点来揭示语篇中潜在的语言,权利和意识形态的关系。批评话语分析的理论基础和方法相当一部分吸收了韩礼德的系统功能语法理论。本文主要用系统功能语法三个元功能即概念功能、人际功能、语篇功能来分析广告语篇的特征,从中揭示广告语篇中的语言,权利和意识形态的关系。同时也说明了系统功能语法在话语批评中的实用性。
Critical discourse analysis is the analysis of the characteristics of language to reveal the relationship between the potential language, rights and ideology in discourse. A considerable part of the theoretical foundation and method of critical discourse analysis has absorbed Halliday’s system functional grammar theory. This paper mainly analyzes the features of advertising texts by using the three metafunctions of system function grammar, namely, conceptual function, interpersonal function and textual function, revealing the relationship between language, rights and ideology in advertising texts. At the same time, it also shows the practicality of system functional grammar in discourse criticism.