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报纸价格改革与媒体融合紧密相关、互为因果,它既是媒介融合发展的必然成果,又是媒介融合发展的内在动力。报纸发行价格改革的根本目标是构建新的报业盈利模式,构建符合媒介融合发展的报纸价格形成机制。通过分析报纸价格的形成机制及其历史演变,阐述媒介融合时代美国报纸的“新双轨价格”形成机制,并对我国报纸价格的改革进行了相应的思考。
Newspaper price reform is closely related to media convergence and mutual causation. It is not only the inevitable result of the media convergence development, but also the inner driving force of the media integration and development. The fundamental goal of the reform of the newspaper issue price is to construct a new newspaper business profit model and to build a newspaper price formation mechanism in line with the media convergence development. By analyzing the formation mechanism of the newspaper’s price and its historical evolution, this paper expounds the forming mechanism of the “new double-track price” of American newspapers in the era of media convergence, and makes corresponding considerations on the reform of the newspaper prices in China.