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“家电下乡”13%的补贴已经落下帷幕,金融危机的阴影尚存在于国内。“家电节能补贴”将目光从农村市场拓展到整个社会,在拉动内需同时促进了环境的保护,在绿色GDP的要求下使经济与环境共成长。该课题研究立足武汉家电市场,探讨在“家电节能补贴”政策指导下,武汉地区消费者需求及购买行为,以及家电企业营销策略选择和收益变化等方面的现状及发展趋势,以此掌握和评价该政策对当地家电市场发展状况的影响,总结其中存在的问题,并提出推进家电市场发展,拉动内需,促进绿色GDP的建议。
“Home appliances to the countryside ” 13% subsidy has come to an end, the shadow of the financial crisis still exists in the country. “Energy-saving subsidies for home appliances ” Eyes will be expanded from rural markets to the entire community, stimulating domestic demand while promoting environmental protection, the green GDP requirements of the economy and the environment under the total growth. Based on the home appliance market in Wuhan, this research explores the status quo and development trend of consumer demand and purchase behavior in Wuhan area under the guidance of the policy of “Energy Saving Subsidy for Home Appliances”, as well as the selection of marketing strategies and income changes of home appliance enterprises. And evaluate the impact of the policy on the development of the local appliance market, summarize the existing problems, and put forward suggestions on promoting the development of the appliance market, stimulating domestic demand and promoting green GDP.