2007空调冷冻年度悄然落幕,日前各大强势空调品牌相继发布了销售业绩全线飘红的捷报。权威统计数据显示,格力、海尔、格兰仕等国内前十强空调品牌已牢牢占据了86.51%的市场份额,产业和品牌集中度愈发明显。继2005、2006年悄悄成为“内外销增长最快”、“最具成长性品牌”之后,2007年度格兰仕空调延续其低调务实的作风,依托创新引擎,在产品研发、品牌提升、营销变革、精益生产等方面苦练内功,稳扎稳打,实现全球产销量350万台,增幅同比超过20%,格兰仕空调驰入发展快车道。 The 2007 air-conditioning refrigerated year quietly ended. Recently, major air-conditioner brands have successively released sales reports that are all over the board. According to authoritative statistics, Gree, Haier, Galanz, and other domestic top ten air-conditioning brands have firmly occupied 86.51% of the market share, and the concentration of industries and brands has become more prominent. After quietly becoming the “fastest growing domestic and overseas sales” and “the most growth brand” in 2005 and 2006, Galanz air-conditioning continued its low-key and pragmatic style in 2007, relying on its innovative engine, product development, and brand enhancement. Marketing reform, lean production and other aspects are striving to improve their internal strength, achieving stability and stability, achieving global production and sales volume of 3.5 million units, an increase of more than 20% year-on-year, and Galanz air-conditioning has developed into the fast lane of development.