“中国制造”的旗手格兰仕在2004年遇到了一堆麻烦:规模效益见底,生产成本上升,技术软肋凸显,渠道终端压榨,自有品牌和 OEM 业务冲突。占据全球微波炉市场40%的格兰仕不得不重新下注未来。显然,这并非一个孤立的个案——解剖格兰仕。 In 2004, Galanz, a bearer of Made in China, encountered a series of troubles: the bottom of economies of scale, the rise of production costs, the highlighting of technological weakness, the squeeze of channel terminals and the conflict between its own brand and OEM business. Galanz, which occupies 40% of the global microwave oven market, has to re-bet the future. Obviously, this is not an isolated case - anatomical Galanz.