旅游目的地品牌化日益受到理论界和业界的重视。目前,广西旅游形象定位准确、旅游形象传播方式多样化、营销方式灵活,品牌化建设取得一定成效。但是,各地也存在品牌化意识不够强、新媒体整合传播方式不足、民族文化个性不够突出等问题。 The branding of tourist destination is increasingly valued by theorists and industry. At present, the tourism image of Guangxi is positioned accurately, the diversification of travel image transmission mode, the flexible marketing mode and the branding construction have achieved some success. However, there are also problems such as weak brand awareness, inadequate integration and dissemination of new media, and inadequate ethnic cultural identity in various places.