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作为一名成功的CFO,在公司运营和管理中应该发挥什么样的作用?为了应对激烈的市场竞争、全球化的经营和网络经济带来的冲击,CFO应该如何在观念、意识、技能等方面改变自身,在战略和行动上改变公司,以使其在21世纪立于不败之地呢?这是本书的主题。 本书列出了CFO面对的种种挑战。外部挑战有经营全球化、日渐加剧的竞争、网络经济的影响等;内部挑战有管理的复杂性,各种管理职能的沟通以及投资者价值增长的压力等。如此种种,书中运用了大量实务中的案例来说明,世界级的CFO们是如何应对这些挑战,并不断促进投资者价值的增长的。 该书对于世界各地的CFO都非常有用,是CFO们极富价值的参考资料。
As a successful CFO, what should be done in the operation and management of the company? In order to cope with the fierce market competition, the impact of the globalization operation and the network economy, how CFOs should be in the aspects of concept, consciousness and skill It is the book’s theme to change itself and change the company in strategy and action so that it can prevail in the 21st century. This book lists the challenges that CFOs face. External challenges include globalization of operations, increasing competition, the impact of the network economy, etc. The internal challenges include the complexity of management, communication of various management functions and the pressure of investor value growth. In so doing, the book uses a wealth of practical case studies to illustrate how world-class CFOs address these challenges and continuously promote the growth of investor value. The book is very useful for CFOs around the world and is a valuable reference for CFOs.