论文部分内容阅读
旅游决策过程是一个相当复杂的推理过程,受个体特征及其心理以及所接触的信息因素的影响。基于实地调查数据,利用因子分析等手段对选择天津滨海新区进行旅游的游客从基本人口学特征、旅游基本行为决策、动机、信息渠道影响重要性等方面展开了研究。并依据分析结论,建议天津滨海新区旅游开发可采取串联开发、并联开发及信息传播宽深并举的发展策略。
Travel decision-making process is a very complex process of reasoning, affected by individual characteristics and their psychological factors and the contact information. Based on the field survey data, the tourists who choose to travel in Tianjin Binhai New Area by means of factor analysis are studied from the aspects of basic demographic characteristics, decision-making on tourism basic behaviors, motives, and the importance of information channels. According to the conclusion of the analysis, it is suggested that the development of tourism in Tianjin Binhai New Area should take the strategy of development in tandem, parallel development and wide dissemination of information.