步入新世纪，广播面临着严峻的竞争和挑战。随着受众审美需求的多样化和分层化，以及信息选择的多元化，如何立足大都市，拓展广播事业，无疑是值得深入研究的课题。实践证明，改革创新是广播媒体的活力源泉，节目质量是电台的安身立命之本。广播的核心竞争力就是节目质量。立 In the new century, broadcasting faces severe competition and challenges. With the diversification and stratification of audience’s aesthetic demands and diversification of information choices, it is undoubtedly a topic that deserves further study on how to base themselves on the metropolis and expand the broadcasting industry. Practice has proved that reform and innovation are the source of vitality of the broadcast media. The quality of the programs is the foundation of the radio station. Radio’s core competitiveness is the quality of the program. Stand