激烈的竞争环境下,企业要获得一席之地,必须给顾客提供高让渡价值,使顾客形成情感依赖达到忠诚。当然,不管是交易型价值还是关系型价值,都是顾客通过与自己预期值的比较而得到的一种感受,是交换中的顾客依据个人主观判断完成的,可见顾客价值和顾客心理契约是对应的。 In a fierce competitive environment, enterprises have to gain a place, we must provide customers with high value of the transfer, the customer emotional dependence to achieve loyalty. Of course, whether the transaction value or the relationship value, are the customers through their expectations with the value of a feeling obtained by the exchange of customers based on personal subjective judgments completed, showing customer value and customer psychological contract is the corresponding of.