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随着中国逐步走上国际舞台,许多中国公司已经开始在海外建立他们自己的品牌,而更多的公司则声称将在未来几年中加入他们的行列。尽管中国品牌在全球的崛起已是大势所趋,但若想延续其他亚洲品牌的国际神话,则需深度挖掘作为跨国企业的潜力,测绘出自己在国际坐标上的位置。作为Interbrand对“中国制造”研究的补充,我们通过调研与采访,撰写了下文,希望借此让大家进一步了解中国制造,为中国品牌的跨国发展提供一些参考数据和分析。
As China steps onto the international stage, many Chinese companies are already starting to establish their own brands overseas, while more companies claim they will join them in the coming years. Although the global rise of Chinese brands is the dominant trend, the international myth of other Asian brands should be extended to tap the potentials of multinational corporations and map out their position on international coordinates. As an addition to Interbrand’s research on Made in China, we have written the following through research and interviews, hoping to make everyone understand more about China’s manufacturing and provide some reference data and analysis for the transnational development of Chinese brands.