展示,是一种伴随着人类社会的商品交换而产生的、有着悠久历史的社会活动。它微至个人与个人之间以物易物的交换过程,泛及国家及地区的世界博览盛会,演绎过不同的规模和形态。随着中国加入WTO,中国与国际间的经济交往势必更为频繁,展示活动无疑会更加活跃。展示专业在设计教育中的崛起,势在必行。然而,展示专业的学科理论建设却明显滞后。 在世界设计理论风起云涌的近几十年,我国的展示设计受意识形态的影响严重,像一个先天不足的弱智儿,在装潢设计及群众文化活动的夹缝中扭曲地生存着。其专业理论架构松散,专业概念的界定也相当模糊。什么是展示?展示的本质特征是什么?面对这样一些初浅的问题,在现有的展示设计的理论书籍中,却几乎找不到正面的回答。 国内仅有的几本对展示的相关问题的研究和阐述,论著 Show, is a social activity that has a long history with the exchange of goods in human society. It is modest to personal and personal barter exchange process, pan-national and regional world exposition event, deduced a different size and shape. With China’s accession to the WTO, the economic exchanges between China and the rest of the world are bound to be more frequent and the demonstration activities will undoubtedly become more active. Display professional rise in the design of education is imperative. However, the display of professional discipline theory has obviously lagged behind. In the recent decades, the world design theory surged, the display design in our country was seriously affected by ideology. Like an innocent mentally handicapped child, it survived in the twists and turns of decorating design and mass cultural activities. The theoretical framework of its professional loose, professional definition of the concept is quite vague. What is the demonstration? What are the essential characteristics of the demonstration? Faced with such elementary questions, almost no positive answer can be found in the existing theoretical books on display design. Only a few of the domestic research on the display of relevant issues and elaboration, the book