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在广播电台节目的播出过程当中,听众参与互动直接影响到了节目内容的安排播出、节目的收听率和广告投放的预期效果的达成。尤其对县级广播电台来说,人手不足,信息来源和受众平台狭窄,更需要增加媒体与受众的贴近性。更何况,如何更好地提升互动数量直接关系到电台自身的发展,所以说提升县级广播电台互动性的意义十分重大。
During the broadcasting of radio programs, audience participation and interaction have a direct impact on the schedule of program content, the program’s listening rate and the expected effect of advertisement delivery. In particular, for county-level radio stations, the shortage of manpower, the narrow sources of information and the platform for the audience make it more necessary to increase the proximity of the media and the audience. What’s more, how to better enhance the number of interactions is directly related to the development of radio stations themselves. Therefore, it is of great significance to enhance the interactive nature of radio stations at the county level.