在信息化比较发达的今天,互联网作为一种新型的工具已经走进人们的生活中,它凭借方便快捷、信息量大、传播速度快、可以面对面互动等优势,被人们广泛关注。有利就有弊,在互联网技术不断创新的今天,其他传统的媒体方式也逐渐的意识到了互联网模式所产生的影响力,创新和改革已经成为了一种必然的趋势,其中作为人们接收国家相关政策等重大消息的主要媒体——广播电视,其必须做出相应的改革才能适应这个社会的飞速发展。 In today’s information-based society, the Internet, as a new type of tool, has come into people’s lives. It attracts people’s attention due to its advantages of convenience, quickness, large amount of information, fast propagation speed, and face-to-face interaction. Advantageous advantages and disadvantages, in today’s Internet technology continues to innovate, other traditional media methods are gradually aware of the impact of the Internet model, innovation and reform has become an inevitable trend, which as people receive national policies Radio and television, the major media of great news, must adapt to the rapid development of this society.