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2012年,在各种限令的发布下,电视市场并不好过。对于2013年的市场环境,电视媒体正处于观望状态,并不敢轻易迈步。在这样的环境下,与电视媒体有着相近传播特质的在线视频行业就有了绝佳的营销机会。作为领先的在线视频网站,乐视网一直在增强自身内容建设,拉近与消费者的距离,增加品牌竞争力,从而保证在线视频阵营的领先地位,赢得更多广告主的青睐和合作。
In 2012, the TV market was not that bad with the release of various restrictions. For the 2013 market environment, the television media is in a wait-and-see state and has not dared to move easily. In this environment, the online video industry, which has similar characteristics to the television media, has excellent marketing opportunities. As a leading online video site, LeTV has been enhancing its content construction, narrowing its distance from consumers and enhancing its brand competitiveness to ensure its leading position in the online video industry and win more advertisers' favor and cooperation.