包装设计在市场经济体制下成为了一种新型的行业,其不仅能够提高商品自身的外在形象,还能在无形中增加商品的市场价值,吸引消费者的“眼球”。但随着社会人群的审美观念变化,对于商品包装要求不断严格,市场上能够吸引消费者的包装产品逐渐减少。这就给包装设计工作者提出了更高的设计要求,本文重点分析了在包装设计中运用现代理念的相关问题。 Packaging design in the market economy has become a new type of industry, which not only can improve the external image of the product itself, but also virtually increase the market value of goods, to attract consumers “eyeball ”. However, as the aesthetic concept of the social population changes, the requirements for the packaging of goods are constantly stricter, and the packaging products that can attract consumers in the market are gradually reduced. This puts forward higher design requirements for package designers. This article focuses on the analysis of issues related to the use of modern concepts in package design.