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网络时代,“病毒式传播”作为一种高效的传播方式,已被广泛应用于传播学和营销学等领域。近年来,在新媒体的推动下,网络流行语一旦出现往往就会以裂变态势呈几何级数迅速传播,成为人们网络生活中必不可少的一部分。本文认为,研究网络语言的传播过程,探讨网络语言的病毒式传播特征,将对主流媒体优化信息传播机制具有一定的启示意义。
In the Internet age, “viral communication” has been widely used in the fields of communication and marketing as an efficient communication method. In recent years, with the promotion of new media, network buzzwords often appear in the form of geometric fissions that often spread rapidly and become an indispensable part of people’s network life. This paper argues that studying the propagation process of cyber-language and exploring the viral transmission features of cyber-language will be of some significance for the mainstream media to optimize the mechanism of information dissemination.