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自2008年起“全媒体”一词就一直响彻在我们的耳边,并且在新闻传播区域有了突出的地位。“全媒体”是信息、通讯及网络技术条件下各种媒介实现深度融合的结果,是媒介形态大变革中最为崭新的传播形态。全媒体时代,科学与技术全面发展、信息传播平台全面融合、观众需求更加强烈,校园新闻节目的形态发展与创新有待开拓。在全媒体发展盛世下,作为高校师生身边最天然的媒介——校园媒体,我们应该珍惜当下,抓住机遇,并且改革创新。全媒体的出现成了我们学校的一种新的资源,方便了我们的教程发展,实现多元化和专业化以及一体化的校园全媒体形式。在我校的校园新闻节目中,其形式上做出了一些新的改进,尝试过许多发展措施呈现出了许多创新条件下的实践成果,但是,我校的校园新闻节目的意识形态还是存在着很多问题,且全媒体时代下校园新闻节目的形态创新之路还需要不断地探索其策略,只有这样才能保障创新之路达到想要的结果。
The term “All Media” has been ringing in our ears since 2008 and has prominence in the media distribution area. “All Media ” is the result of profound integration of all kinds of media under the conditions of information, communication and network technologies. It is the most completely new form of communication in the great transformation of media forms. In the era of all media, with the all-round development of science and technology, the information dissemination platform is fully integrated and the audience demand is more intense. The shape and innovation of campus news programs need to be further explored. In the flourishing development of all-media development, as the most natural medium around the university teachers and students - campus media, we should cherish the moment, seize the opportunity, and reform and innovation. The emergence of all-media has become a new resource for our school, facilitating the development of our tutorials, diversifying and professionalizing, and integrating all-in-one campus media formats. In our school campus news program, some new improvements have been made in its form. Many development measures have been tried and gone through in many innovative conditions. However, the ideology of our campus news programs still exists Many problems, and the way of shape innovation of campus news programs under the all-media era also need to continuously explore its strategy, the only way to ensure that the road to innovation to achieve the desired results.