近年来,随着因特网的进入并迅速普及,我国编辑人员的网络利用能力日益提高,传统传媒在网络化、信息化道路上已经迈出了可喜的步子。书、报、刊以及广播、电视类网站或栏目如雨后春笋般在网上涌现。但是也不能否认,时至今日我国传统传媒尤其是书刊媒体在利用网络方面仍有许多不 In recent years, with the advent of the Internet and its rapid popularization, the editorial staff in our country have increasingly utilized the network and the traditional media has made gratifying steps on the road of networking and informationization. Books, newspapers, periodicals and radio and television websites or columns have sprung up online. However, we can not deny that there are still many problems in using traditional Chinese media, especially the media of books and magazines