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一、市场背景及调查的内容与意义在当前竟销售激烈的市场形势下,调查研究市场动态、需求、变化及趋势,并采取相应对策,乃市场经营取胜的根本之道。为此,我们选择上海市大中用户这个重点,以车型车数、配件需求与单车年耗配件水平为市场三个要素进行抽样调查,突破每辆汽车每年究竟需要耗用多少配件这一关键问题,加以研究。因为:1.维修配件需求量是随着汽车保有量增长而增长的,车型车数的变化,构成需求结构的变化和增减;2.维修配件需求是多少,反映了各种汽车消耗配件实际水平的高低:3.汽车维修配件的需求金额,最终将落实到每一辆汽车上去,即在一定时期内单车耗用配件价值多少。它既是生产和销售的市场依据,又是研究需求结构变化和社会需求总量的基础数据。所以,各类单车年度耗用维修配件的金额水平,便成为我们这次抽样调查中最基本的关键问题。
First, the market background and the content and significance of the survey In the current situation of intense sales in the market, the investigation of market dynamics, needs, changes and trends, and take appropriate countermeasures, the fundamental way to win market management. To this end, we select the user focus on medium and large cities in Shanghai, the number of vehicles, parts and accessories demand for consumption of the annual market level for the three elements of the market sampling survey, breaking each car exactly how many parts each year need to consume this key issue , To study. Because: 1. The demand for maintenance parts is growing with the car ownership growth, the number of cars changes, constitute the structure of the demand for changes and changes; 2. How much is the maintenance needs of spare parts, reflecting the actual consumption of a variety of car accessories The level of the level: 3. The amount of auto repair parts demand, and ultimately will be implemented into each car up, that is, a certain period of time how much the value of bicycle parts consumption. It is not only the market basis for production and marketing, but also the basic data for studying the structural changes in demand and the total social demand. Therefore, the annual amount of bicycle repair parts consumed by various types of bicycles has become the most basic and crucial issue in our sample survey.