论文部分内容阅读
从商品包装的形式语言方面向消费者传达商品信息,促使消费者付出实际的购买行为,这是商品包装的最大功能。而包装上的图形,无疑是包装整体形象的主要成分。作为传递视觉信息的主要载体,图形是视觉信息的传递媒介。商品包装即使在没有文字介绍的情况下,借助准确的图形,往往也能与消费者进行无声的交流,向消费者传达商品信息。由此可见包装图形在视觉信息传达中的重要性。本文尝试研究包装图形视觉信息传达的准确性,希望能起到一定的启发意义。
From the formal language of the product packaging to convey the product information to consumers, prompting consumers to pay the actual purchase behavior, which is the greatest function of the product packaging. The packaging of the graphics, is undoubtedly the main component of the overall image of the package. As the main carrier of visual information, graphics are the transmission media of visual information. Even without the introduction of text in the packaging of goods, with accurate graphics, often silent dialogue with consumers, to convey the product information to consumers. This shows the importance of packaging graphics in visual communication. This paper attempts to study the accuracy of the visual information of packaging graphics, hoping to play a certain significance.