原料供应商对价格提升的意愿以及消费者对提升价格的抵制行为使涂料行业处于一个两难的境地。2002年美国涂料公司毛利率和卖出货物总值占到美国行业销售额(约120亿美元)中的70%以上,较前一年上涨了3个百分点,而调查显示能源和 The willingness of raw material suppliers for price increases and consumer resistance to price increases have left coatings industry in a dilemma. In 2002, the gross profit margin and the total value of the products sold by US coatings companies accounted for more than 70% of the U.S. industry sales (about 12 billion U.S. dollars), up 3 percentage points from the previous year. However, the survey shows that energy and