这支名为“传奇”的SAPPORO啤酒广告在本次上海举行的金投赏上获得了四项金奖,有幸得到评委的独到点评:“每一个细节都做得很仔细很用心,它很丰富,丰富到以至于第一次有些细节都看不到,每一次看的时候都有新发现。”很多大片所以“大”不在于场面,恰恰在于细节,因为大场面可能是一个大的景别,一件大的道具就已经足以营造,但细节却分散于画面各处,需要发现、斟酌、取舍,当中所花费的时间与脑力往往所需更多,所以对于制作组来说,无论制作的是电影还是广告作品,历史题材都是最令人又爱又恨,因为先天性对细节要求就高,一个细节的失误,最终呈现出来的,就可能是“关公战秦琼”式的笑谈。 This “legendary” SAPPORO beer ad won four gold medals at this year’s Gold Award in Shanghai. It was fortunate to receive the unique comment from the judges: “Every detail has been very carefully carefully It’s so rich and rich that for the first time some details are invisible and every time you look there are new discoveries. ”“ So many blockbusters, ”Big“ is not about the scene, it’s about the details, because the big scenes are probably A big scene, a large props have been enough to create, but the details are scattered throughout the screen, you need to find, consider, trade-offs, which spend more time and mental power often needed more, so for the production team to Said that no matter the production is a movie or advertising work, the theme of history is the most love and hate, because the congenital of the details of the request is high, a detail of the error, the final presentation, it may be ”Type of joke.