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随着我国经济的快速发展,全体国民的生活水平显著提高,汽车作为必不可少的代步工具被人们广泛使用,为了应对急剧增加的车辆可能引起的一系列交通事故及巨额经济损失,保险公司开设了车辆保险业务来保障车主们的利益。机动车辆保险己成为各家财产保险公司竞争的主要业务。因此对车险营销策略的深入研究有助于企业提高核心竞争力并且增加市场份额。做好车险营销,对于阜新华安保险公司而言有着十分重要的现实意义。
With the rapid economic development in our country, the standard of living of all the citizens has risen significantly. Automobiles have been widely used as an indispensable means of transportation. In response to a series of traffic accidents and huge economic losses that may be caused by the rapidly increasing number of vehicles, insurance companies have opened The vehicle insurance business to protect the interests of car owners. Motor vehicle insurance has become the main business of various property insurance companies. Therefore, in-depth study of auto insurance marketing strategy will help enterprises improve their core competitiveness and increase market share. Good car insurance marketing, for Fuxin Huaan insurance company has a very important practical significance.