蒙牛起步的时候,一无工厂,二无品牌,三无市场,按北京广播学院广告学院黄升民院长的话讲:“如果蒙牛开始老老实实地做,他在1000多名以后,干10年,可能上到100多名,再干二三十年,进到前10名,等他进到前5名的时候,我们都已经死掉了,牛总也不在乎了。时间约束他,在最短的时间,尽快地跨越别人,进入最前的方阵里面。”还好,蒙牛集团有着突飞猛进的发展,没有让大城市的人们等到耄晝之年才喝上蒙牛牛奶,如今的蒙牛已显出它 Mengniu started, no factory, two non-brand, three no market, according to the Beijing Broadcasting Institute Advertising College Huang Shengmin Dean's words: “If Mengniu began to honestly do, he more than 1,000 after 10 years, may On the more than 100, and then dry twenty or thirty years, into the top 10, so he entered the top five, we have already died, the total cattle do not care about the time constraint him in the shortest time , As soon as possible to cross others, into the top of the square inside. ”Fortunately, Mengniu Group has been by leaps and bounds, did not allow people in big cities to wait until daylight to drink Mengniu milk, and now Mengniu has shown it