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意见倾向性是体育解说存在与发展的必要品质之一,这是因为体育解说具有引导受众的职责,同时也是媒体自身发展的需求和受众市场的需求,并且也与体育解说员自身视角有关。体育解说中往往出现意见倾向性的过度化,表现为情绪上的和内容的倾向性两种,既有体育解说员自身的原因,也有媒体管理的因素,亦有当前传媒环境的原因,还有社会对传媒立法和管理的影响。应采取有针对性的应对策略,使体育解说员的解说倾向有度,意见表达合理、有序。
Opinion tendencies are one of the necessary qualities for the existence and development of sports commentary. This is because sports commentary has the function of guiding the audience, as well as the needs of the media itself and of the audience market, and also of the sports narrator himself. There are often tendencies of exaggeration in sports commentary, which are manifested both in emotion and in content. Both sports narrator’s own reasons as well as media management factors, as well as reasons for the current media environment, The Impact of Society on Media Legislation and Management. Targeted coping strategies should be adopted so that sports narrators have a tendency to explain their opinions and opinions are expressed in a reasonable and orderly manner.