众所周知,名牌产品有一个显著的共同点就是产品的高质量,以及由此带来的顾客青睐和经济效益;而企业的发展历程、产品类型等的不同,企业争创名牌的过程则又有自己的特点。记者日前走访的地处奉贤区的上海市名牌产品企业上海伟星新型建材有限公司(以下简称上海伟星),在经营管理中、在实现名牌战略中,就结合企业实际 As we all know, brand-name products have a significant common denominator is the product of high quality, and the resulting customer favor and economic benefits; and the development of enterprises, product types and so on, the company striving for brand-name process has its own specialty. Recently, the reporter visited Shanghai Weixing New Building Materials Co., Ltd. (hereinafter referred to as Shanghai Weixing), a famous brand product enterprise located in Fengxian District, in operation and management, in the realization of brand strategy, combined with the actual business