论文部分内容阅读
近年来,ISIS作为新型恐怖主义组织的代表,不仅逐步实现了恐怖主义的社会化,更是将恐怖主义行动模式同社交媒体运营结合起来,创造出“营销”恐怖主义奇观。本文对ISIS的社交媒体组织架构和行动模式进行了分析,并且从“ISIS对‘国家品牌’在全球范围内的社会化营销”以及“ISIS在社交媒体上的运营技巧与方法”两个层面进行深度解析,以期为深度认知该极端组织的社交媒体运营战略与策略提供智力支持。
In recent years, as a representative of a new type of terrorist organization, ISIS has not only gradually realized the socialization of terrorism, but also combined the terrorist operation model with social media operation to create a “marketing” terrorist wonders. This article analyzes ISIS’s social media organization structure and mode of operation, and from “ISIS’s global marketing of national brands’” and “ISIS’s operational skills and methods in social media” Depth analysis at both levels with the aim of providing intellectual support for the deep understanding of social media operations strategies and tactics of this extremist organization.