黄酒的特性,决定了它不仅可以直接饮用,还可以作为烹饪用的料酒,滋补用的补酒。这种特性上的多样性,使得销售商在推广自己的产品的时候感到无比迷茫。单纯诉求黄酒的饮用功能,丢掉了料酒和补酒心里并不踏实;诉求料酒或者补酒同样也是如此,偏生三者又难以契合,所以黄酒的推广一直以来处在尴尬的境地,无非是:诉求文化,诉求历史。这样的好处是,直接托出了黄酒企业的文化价值。 The characteristics of rice wine, decided it can not only drink directly, but also as a cooking wine, nourishing tonic. This diversity of features makes vendors feel overwhelmed when promoting their products. Simply appeal to the drinking function of rice wine, lost the wine and fill the wine heart is not practical; demand for wine or wine supplement is also true, too easy to meet the three students, so the promotion of rice wine has always been in an awkward position, is nothing more than: Appeal Culture, demand history. The advantage is that the direct support of the cultural value of rice wine business.