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当前是网络信息化社会,新媒体迅速发展,其无论从专业技术功能还是影响普及特性上都已经完全超越了传统广播电视媒体。为了跟进时代发展步伐,确保自身未来可持续健康发展,传统广播电视媒体必须与时俱进,更新观念,在迎接新媒体冲击挑战的同时大力发展融媒工作,实现思想理念与实际操作行为上的双向优化。本文就以区县广播电视台为背景,探讨了他们在新媒体冲击下所面临的困境问题与未来融媒发展思路。
The current network of information society, the rapid development of new media, both in terms of its professional and technical functions or the popularity of universal features have completely exceeded the traditional radio and television media. In order to keep pace with the development of the times and ensure a sustainable and healthy development in the future, the traditional radio and television media must keep pace with the times and update their concepts. While meeting the challenges of the new media, they should also vigorously develop the media-melting work and realize their ideological concepts and practical behaviors Bi-directional optimization. This article, based on the radio and television stations in counties and counties, explores the predicament they face under the impact of new media and the development of future media.