地处湖南省西部边缘的凤凰县是土家族和苗族的聚居地区,历史文化深厚,民族风情独特,生态环境秀美,旅游资源开发潜力巨大。如何利用现有旅游资源、整合设计旅游产品,来满足旅游者日趋多样化和个性化的旅游需求以达到促进地方经济发展,实现旅游扶贫的目的成为目前具有理论价值和现实意义的课题。 Fenghuang County, located on the western edge of Hunan Province, is a populated area of ​​Tujia and Miao peoples. With its rich history and culture, unique ethnic customs and beautiful ecological environment, the development potential of tourism resources is huge. How to make use of the existing tourism resources and integrate the design of tourism products to meet the increasingly diversified and individual tourist needs of tourists in order to promote the development of local economy and realize the goal of poverty alleviation tourism has become a topic with theoretical value and practical significance at present.